Mycros Industrial IoT brand restyling and website.
Brand restyling, corporate website and Google Ads support for an Industrial IoT company focused on cloud solutions for Industry 4.0.
Client
Mycros
Industry
Industrial IoT, Industry 4.0
Role
Brand, marketing and UI designer
Scope
Brand restyling, corporate website, WordPress implementation and Google Ads support
Links
Archive
Project overview.
Mycros Industrial IoT was a company focused on cloud solutions for Industry 4.0, with services and platforms designed for manufacturing companies, software resellers, machine builders and industrial partners.
The project covered the restyling of the brand identity, the design and implementation of the corporate website and support for Google Ads campaigns.
The goal was to create a clearer digital presence for a technical B2B offer, making products, services and target audiences easier to understand.
The company later changed ownership after the founder retired, so this case study is presented as an archive project.
Activities
I worked on the brand restyling, refining the Mycros Industrial IoT logo system and its visual applications across digital communication.
I designed and implemented the corporate website with a responsive structure focused on Industrial IoT solutions, MES in cloud, telemetry, maintenance, partner opportunities and Industry 4.0 content.
The work included information architecture, interface design, page layouts and content organization.
The website was built to support both product communication and lead generation, with dedicated sections for solutions, add-ons, sectors, partner areas and blog content.
The project also included Google Ads support, with landing-oriented communication and tracking setup through Google Tag Manager, GA4 and Google Search Console.
Results
The project gave Mycros Industrial IoT a more structured brand and digital presence, aligned with a technical B2B market and easier to communicate to different audiences.
The website helped organize a complex offer around cloud industrial solutions, Industry 4.0 services and partner-oriented opportunities.
The final result connected brand restyling, website design, content structure and advertising support into a more coherent digital system for the company’s commercial communication.
