Curti Affitti platform for luxury villa rentals.
Custom WordPress platform for the management of short-term rentals of luxury villas on Lake Como.
Client
Curti Costruzioni
Industry
Hospitality and luxury villas
Role
UI Designer
Scope
Custom website design, WordPress implementation and booking platform integrations
Partner
Links
Project overview.
Since 1992, Curti Impresa Edile and Curti Costruzioni have developed and managed prestigious residential properties on Lake Como.
The project focused on creating a dedicated digital platform for the promotion and direct booking of luxury villas and apartments, giving the client greater control over visibility, guest relationships and reservations.
Activities
The project started with the evaluation of different technical solutions for managing short-term luxury rentals, including availability calendars, booking requests, online payments and integration with external booking platforms.
After selecting the most suitable booking solution, the work focused on adapting it to the project’s needs and building a custom digital experience around it.
I defined the content structure, navigation and interface layout, with particular attention to the presentation of the villas, the services offered and the booking flow.
The visual design was tailored to support a premium positioning, making the properties clear, desirable and easy to explore for an international audience.
The website was configured with multilingual content, PayPal payments, analytics and conversion tracking.
The launch was planned to make the platform ready before the summer season, allowing the client to start receiving direct booking requests and manage the properties through a dedicated online channel.
Results
The website gave Curti a dedicated digital channel to present its luxury villas and apartments, receive direct enquiries and reduce the commercial value lost to third-party booking platforms.
The project helped reduce dependence on external booking platforms while keeping those channels as complementary visibility sources.
It also increased visibility for the properties and generated new enquiries for uses beyond short-term stays, including events, photo shoots and exclusive experiences.
After launch, the website expanded with an additional villa and review features designed to strengthen trust and support future growth.