Esseci brand restyling, website and brochure.
Brand restyling, corporate website and presentation brochure for a transportation, logistics and distribution company.
Client
Esseci
Industry
Transportation, logistics and distribution
Role
Brand, UI and communication designer
Scope
Brand restyling, corporate website, brochure design, copywriting and vehicle branding
Links
Archive
Project overview.
Esseci was a transportation, logistics and distribution company with a structured fleet and services dedicated to customized distribution networks.
The project focused on the restyling of the historic Esseci brand, the design and implementation of the corporate website and the creation of a presentation brochure for institutional and commercial use.
A key part of the work was the new payoff: “Your path, our road.” The line became a concise expression of the company’s positioning, connecting logistics, reliability and client-oriented service in a clear and memorable way.
Activities
I redesigned the Esseci visual identity, preserving the recognizability of the historic logo while giving it more strength, dynamism and contemporary balance.
The brand work included logo refinement, visual applications, coordinated materials, business cards, letterhead and vehicle branding concepts for vans and trucks.
I designed and implemented the corporate website in WordPress, with a structure created to present the company, its fleet, logistics network, services, technology and new tracking features.
The project also included brochure design and copywriting for a printed company presentation. The brochure combined institutional storytelling, service explanation, fleet information, technology content and visual materials related to transportation and distribution.
Results
The project gave Esseci a stronger and more consistent visual identity across brand, website, printed materials and vehicle applications.
The payoff “Your path, our road.” helped define a clearer communication direction, making the company message more distinctive and easier to remember.
The website and brochure improved the way Esseci presented its logistics services, fleet, technology and distribution capabilities to clients and partners.
The company later changed its business situation, so this case study is presented as an archive project, focused on the brand, website and communication work completed during the collaboration.
