Web projects built around business goals.

I design websites, ecommerce, platforms and mobile products where UX, strategy, content, measurement and AI work together.

Digital products built around business goals.

Websites, ecommerce, platforms, web apps, PWA and app-like experiences should support sales, lead generation, positioning and operational efficiency.

AI helps strengthen research, structure, content, UX decisions and measurement, so strategy, interface, technology and business objectives can move in the same direction.

Clear direction before execution.

Objectives, constraints, priorities and responsibilities need to be defined before design and production move too far.

AI can support early research, scenario comparison and content structure, but the project still needs clear decisions, realistic scope and disciplined execution to avoid feature creep, delays and wasted budget.

Resources where they create impact.

Business context, competitors, technical constraints and available budget guide every decision.
Experience defines what deserves time, budget and development effort, while AI helps compare information, identify patterns and explore alternatives faster.

After launch, the work becomes measurable.

A website, ecommerce or platform needs post-launch analysis to understand what works, what blocks users and where improvements can create value.

Analytics, heatmaps, campaign data and ecommerce tracking help guide updates based on real behaviour, not assumptions.

A structured process for serious projects.

Websites, ecommerce and digital platforms work better when goals, responsibilities and decisions stay clear.

Complex projects involve constraints, trade-offs and technical choices, so strong results need collaboration, discipline and accountability on both sides.

My role across web projects.

Strategy and feasibility, to define direction, priorities and realistic expectations.
Information architecture, to organize pages, flows and content with a clear structure.
Wireframes and prototypes, to validate layout, navigation and interactions before development.
UX/UI design, to create interfaces that support business goals and user needs.
Content organization, to make messages, hierarchy and key actions easier to understand.
Technical coordination, to align design, performance, implementation and providers.
AI support, to speed up research, compare options, structure content and check consistency.
Measurement setup, to track conversions, user behaviour, ecommerce revenue and campaign performance.