Pepperidge Farm Milano packaging design.
Packaging design adaptation for a Milano cookie tin, developed within the existing Pepperidge Farm visual and product system.
Client
Italian distributor for Pepperidge Farm
Industry
Food & Beverage, confectionery
Role
Packaging designer
Scope
Packaging design, tin layout, product communication
Links
Archive
Project overview.
Pepperidge Farm Milano is one of the packaging projects in my archive, developed for the Italian distributor of the brand.
The assignment focused on the design adaptation of a Milano cookie tin, a special packaging format connected to one of the most recognizable Pepperidge Farm product lines.
The work required a careful balance between local packaging needs and the existing international brand system, preserving the identity, tone and visual recognizability of the original product.
Activities
I studied the existing Pepperidge Farm Milano packaging system, including logo placement, product imagery, typography, flavor communication, product range references and overall visual hierarchy.
The work focused on adapting those elements to the tin format, maintaining consistency with the original brand language while organizing the available surfaces, side panels, product information and decorative areas.
The project also included layout preparation for production, with attention to proportions, packaging structure, print areas and technical constraints related to the final tin format.
Results
The project produced a coherent packaging design for a Milano cookie tin, aligned with the existing Pepperidge Farm product family and adapted to a specific distribution need.
The result kept the product recognizable while translating the visual system into a different packaging format, with continuity across front, side and technical layout areas.
This archive case remains relevant because it documents packaging work for an international food brand and shows the ability to operate within an existing brand system without weakening its identity.