Paese Mio brand e packaging design system.
Brand restyling and packaging design system for an Italian food brand distributed in the Canadian specialty food market.
Client
Numage Trading
Industry
Food & Beverage, Italian specialty foods
Role
Brand and packaging designer
Scope
Brand restyling, packaging design, label design and product line system
Links
Archive
Project overview.
Paese Mio is an Italian food brand originally developed by Numage Trading, a Canadian importer and distributor of Italian specialty foods that later became part of Tree of Life Canada.
The project focused on the restyling of the Paese Mio brand and the redesign of a broad packaging system across several food categories, including sauces, pasta, rice, oil, vinegar, biscuits, coffee, canned food and other Italian specialty products.
The goal was to create a more coherent and recognizable product line, while keeping the brand connected to its Italian food positioning and suitable for retail distribution in the Canadian market.
Activities
I worked on the Paese Mio brand restyling, refining the visual identity and creating a packaging direction able to adapt across many formats, materials and product categories.
The work included labels, boxes, wraps, bags and product packaging layouts for different retail needs, from individual labels to full product lines and shelf-ready visual systems.
A key part of the project was the creation of a consistent family feeling across a very wide range of products. Each category needed its own hierarchy, product information, nutritional areas, barcode placement and visual balance, while still remaining part of the same brand world.
Results
The project gave Paese Mio a broader and more consistent packaging system across multiple Italian food categories.
The work supported a retail-oriented product line with stronger shelf presence, clearer information hierarchy and a more unified visual identity.
This case study is presented as an archive project because the brand and the company later evolved under different ownership, but the amount of packaging work completed for the original line makes it one of the broader product communication projects in my portfolio.
