Riptide website for events and TV production.
Custom WordPress website, presentation design and UX/UI support for Riptide, across events, TV production and entertainment projects.
Client
Riptide Milano
Industry
Events and TV Production, MMA Promotion
Role
UX/UI Designer
Scope
Corporate website, WordPress implementation, platform UX/UI and presentation decks
Links
Project overview.
I have collaborated with Riptide Milano for several years across website design, presentation decks, event ticketing, event communication and digital product initiatives related to events, television productions and MMA promotion.
As part of this collaboration, I designed and developed the company’s WordPress website to showcase projects, case studies and the methodology behind their work.
I also worked on UX/UI support for a Bellator-related platform dedicated to MMA promotion management. The project is covered by NDA, so this case study mentions it only at a general level.
Activities
The project focused on the design and development of a corporate website capable of presenting Riptide’s portfolio, services and working methodology through a clear and accessible structure.
Particular attention was dedicated to content organization, project presentation and navigation, allowing visitors to quickly understand the company’s expertise across events, television productions and branded experiences.
The website was integrated with Google Tag Manager and GA4 to monitor lead generation activities and support future marketing initiatives.
The project also included support for content refinement and SEO-oriented copywriting to improve clarity, consistency and online visibility.
The collaboration also included presentation design, pitch decks and visual materials for selected events and entertainment projects, including Suzuki Ice Gala, Russell Crowe and The Gentlemen Barbers at Mountain Music Festival.
I also worked on UX/UI design support for a Bellator-related platform dedicated to MMA promotion management. The project remains covered by NDA, so this case study only mentions the activity at a general level.
Results
The new website provided Riptide with a more structured and professional digital presence, making it easier to present projects, case studies and company expertise to potential clients and partners.
It also established a solid foundation for lead generation activities through analytics tracking, while improving content organization and the overall accessibility of the company’s online communication.