Stefano Bergomi Brand Desktop
SEO and Web Writing

SEO and web writing for enhanced online presence.

Enhance your online presence with effective SEO and web writing. Drive targeted traffic, engage audiences and boost conversions.

SEO is another vast topic, manifested in numerous ways, including many technologicals. Therefore, I have tried to capture all the valuable lessons during the projects I have worked on.

SEO is a perpetual challenge, constantly evolving by definition, driven by major platforms. SEO is everywhere, with the ever-greed algorithm craving accurate interpretations.

Testing and data analysis become daily activities in the pursuit of the best indexing results, whether in SERP, YouTube or Instagram.

Writing runs in the family and therefore, developing a passion for SEO or UX writing comes naturally to me.
I have written extensively, always striving to make the next piece of content more effective in enhancing online presence and reaching the desired target audience.

Writing with SEO objectives is far from a given, it is a mindset that matures with experience and practice.
When engaging in web writing, I make every effort to satisfy as many SEO criteria as possible while maintaining a pleasant and fluid flow of content that delivers on the promise of the topic in a sincere and comprehensive manner.

SEO is a marathon. Despite shortened indexing times, it requires consistency and dedication. The rewards can be significant, as increased traffic and brand awareness can experience an exceptional boost with visitors who are more targeted and genuinely interested in our content.

Title, description, keyword density, text formatting and readability, multimedia elements, file naming, internal and external links, OG image, URL structure and canonicalization are just some of the considerations to be taken into account in the SEO context related to content.

Analyzing keywords and user search terms that have engaged the website, using digital marketing tools like Google Analytics 4 or Search Console, provide valuable insights for defining and planning content and social marketing schedules.

I understand the importance of capturing attention and conveying messages effectively. Whether it’s blog posts, product descriptions, landing pages or social media content, I aim to create copy that informs and, above all, drives conversions.