Stefano Bergomi Brand Desktop
Digital Marketing

Digital marketing for growth and success.

Digital marketing for online projects: SEO, content creation, social media advertising, optimization.

Leveraging the solid and established internet ecosystem, I always emphasize the importance of dedicating efforts to digital marketing once a project is launched.

To make a new project stand out in the vast online landscape, it requires rolling up the sleeves and diving in.

Creating content, analyzing traffic, acquiring targeted leads, driving conversions, increasing brand awareness, harnessing the power of social media and utilizing relevant platforms.

These are just a few examples from the extensive list of digital marketing activities.

With the awareness of being part of a constantly evolving world that rapidly changes its dynamics but also presents new opportunities, one must think of the explosion of AI, which has found fertile ground in the digital marketing realm.

I am a proponent of strategy, planned actions and defined objectives. Improvisation must make room for proper planning.
Work processes and involved resources should be organized, utilizing suitable tools that facilitate communication and collaboration on the project.

The digital activities I pursue encompass all the actions that can be deployed to grow a project. My satisfaction lies in actively contributing and delivering value.

Depending on the purpose and scale of the initiative, activities such as SEO should undoubtedly be part of the mix, as content plays a crucial role.

Periodic analysis of data and signals helps improve optimization, keeping us informed about audience engagement and providing practical suggestions for tests, modifications and enhancements. Direct interaction with users through newsletters, interviews and surveys is also valuable.

Choosing the most appropriate social media platforms, especially in the initial phase, allows for sharing quality content.
Additionally, harnessing the boost of online advertising in various forms can drive immediate traffic and engagement.

The extent to which these channels are utilized depends on the projected or desired growth rate of the project and the available resources, both in terms of budget and human capital.

Even small and medium-sized businesses can effectively leverage digital marketing channels without going overboard.
The key is to maintain a consistent online presence and effectively communicate the company’s values and image.

Main areas for digital marketing.
  • Support for content creation and publication.
  • Iconographic research, mood boards, iconography.
  • SEO and indexing, content and tools to integrate: Google Tag Manager, Google Analytics 4, Google Search Console, Bing Webmaster Tools. Other tools such as Google Business, Google Maps, Hotjar, Microsoft Clarity, depending on the needs.
  • Data reporting with Google Looker.
  • Online advertising: account setup, campaign creation on Google Ads, Facebook Ads, Linkedin Ads, Twitter Ads. YouTube Ads, Amazon Advertising, Bing Ads (targeting, keywords or topics, ads, copy, creatives) or planned banner campaigns on publishers.
  • Email marketing platforms, campaign configuration and newsletter creation (Mailchimp, MailUp, Brevo).
Main areas for social media.
  • Identify the most appropriate platforms to be present on and plan the publishing schedule.
  • Properly configure the profile with icons, images, titles, descriptions, links, and any other useful details.
  • Optimize information and content to stimulate visibility on the platform.
  • Prepare the correct formats and create layouts in line with the brand identity for each type of content to be published.